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Course Description

In today’s changing world, businesses are supposed to survive through equipping themselves with new tools and dynamics to face different types of crisis such as Pandemics and others. Marketers are invited to examine the change in concepts and business models; using virtual platforms which are not optional anymore but have become a must.
This webinar will help you to develop the best marketing strategies and plans to manage your work during crisis and Pandemics.

• Developing Marketing Strategies and Plans
• Collecting Information and Forecasting Demand
• Creating Long-Term Loyalty Relationships
• Analyzing Consumer Markets
• Identifying Market Segments and Targets
• Creating Brand Equity
• Competitive Dynamics
• Designing and Managing Integrated Marketing Channels
• Managing Mass Communications

Who is the target audience?


What am I going to get from this course?

• Reshaping Businesses to be in Line with the Current Pandemic
• Understanding How the Market can be Measured During the Pandemic
• Comprehending the Market Segments and Targets
• Learning How to Design and Manage the Integrated Marketing Channels