Course Description
In
today’s changing world, businesses are supposed to survive through equipping
themselves with new tools and dynamics to face different types of crisis such
as Pandemics and others. Marketers are invited to examine the change in
concepts and business models; using virtual platforms which are not optional
anymore but have become a must.
This webinar will help you to develop the best marketing
strategies and plans to manage your work during crisis and Pandemics.
Outline:
• Developing Marketing Strategies and Plans
• Collecting Information and Forecasting Demand
• Creating Long-Term Loyalty Relationships
• Analyzing Consumer Markets
• Identifying Market Segments and Targets
• Creating Brand Equity
• Competitive Dynamics
• Designing and Managing Integrated Marketing Channels
• Managing Mass Communications
Who is the target audience?
What am I going to get from this course?
• Reshaping Businesses to be in Line with the Current Pandemic
• Understanding How the Market can be Measured During the Pandemic
• Comprehending the Market Segments and Targets
• Learning How to Design and Manage the Integrated Marketing Channels
