This Program provides a detailed understanding about Digital Marketing concepts, strategies, and implementation. It is designed for those who are interested in understanding the key elements of building an effective digital marketing campaign from formulation to implementation.
- Marketing &
PR Professionals
- Business Owners
- Any individual
interested in the social media and marketing domain
- Understand how and why to use
digital marketing
- Understand the major digital
marketing channels - online advertising: Digital display,
video, mobile, search engine, and social media
- Learn to develop, evaluate, and
execute a comprehensive digital marketing strategy
and plan
- Learn how to measure digital
marketing efforts and calculate ROI
Explore the latest digital
ad technologies
