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Course Description

This Program provides a detailed understanding about Digital Marketing concepts, strategies, and implementation. It is designed for those who are interested in understanding the key elements of building an effective digital marketing campaign from formulation to implementation.

Who is the target audience?

- Marketing & PR Professionals
- Business Owners
- Any individual interested in the social media and marketing domain

What am I going to get from this course?

- Understand how and why to use digital marketing
- Understand the major digital marketing channels - online advertising: Digital display, 
  video, mobile, search engine, and social media
- Learn to develop, evaluate, and execute a comprehensive digital marketing strategy 
  and plan
- Learn how to measure digital marketing efforts and calculate ROI Explore the latest digital
  ad technologies