Course Description
This course will focus on common grounding in market access,
training in representative decision-making across the product life-cycle and
approaches to adapt to a fast changing industry landscape
Who is the target audience?
Pharma healthcare professionals, BD personnel
What am I going to get from this course?
- Understanding of key leverage points (evidence, non-evidence) used to optimize P&R outcomes across different in-scope markets.
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Navigating challenges and trade-offs (internal and external) for successful decision-making in evidence-generation planning and synthesis.
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Identifying key relevant stakeholders and assessing different non-evidence access levers enabling Access Leaders to develop a broader stakeholder engagement plan beyond payers.
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Focusing on the importance of market access stakeholders, the role of patient organizations, and utilizing collaborative negotiations to realize success.
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Developing a successful strategic P&R approach by understanding the overall option space, trade-offs and most relevant tools.
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Providing participants with the technical functional expertise needed to develop P&R strategies and then expands on how to build an effective pricing strategy in three parts, with focus on the payer and industry perspectives.
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Understanding the behaviors and tools of successful cross-functional Access Leaders, as seen by executives and senior internal clients
